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At USC, Sean began exploring the world of flavored malt beverages and discovered an issue: they all had so much sugar and a malty finish.
During school, Sean became the bartender of his group with his signature drink: a Mojito. His girlfriend Ashley and his friends loved it, but it was time consuming, and half bunches of fresh mint always went to waste Frustrated by his monthly mint bill,
Sean asked, why can’t you just get this in a can?
With finance internships and part-time jobs, Sean saved $10,000 to launch Study Break on draft.
With 10 restaurants and bars on board, kegs were filled, and the launch date was March 1, 2020.The first weekend was a smashing success with 10 kegs emptied in our first account, Bacari West Adams.
In the following weeks, COVID-19 shut down our on-premise partners and Sean was forced to pivot
Sean partnered with a local cidery to can Study Break. He hit the street in his Toyota Highlander filled to the brim with cases of Mint + Lime.
In 2 weeks, Sean sold into 20 stores and the positive response from retailers and customers fueled his fire to turn this into a business.
Sean and his team is now comprised of 5 employees committed to bringing Study Break to the Southern California market and beyond!
I wanted to create a drink that embodied LA. This town is one-of-a-kind with people from all different backgrounds.
Whether it is the Lakers or Clippers, Dodgers or Angels, USC or UCLA, LA is unified by the teams and brands that call it home. Study Break was made to be an LA thing: by Angelenos, for Angelenos. Let's keep it that way while we drink.
Cheers,
Sean
